• The Goose

Collaborating in a crowd: User Experience design at DICE

Updated: Sep 17, 2021



Helping players understand and navigate gameplay is a delicate balance of explicit and implicit communication. To get the balance right, user experience (UX), user interface (UI), and game designers must work in close collaboration. That makes the process of designing a captivating player experience almostas complex as the design itself.


DICE’s Senior UX Designer Nathalie Ek is an expert at navigating the internal forces that contribute to an enthralling player experience. At our upcoming Friday Stories, Nathalie will talk through the ways good user experience design “helps users understand a game without knowing that they understand it.”


Before her event, however, we asked Nathalie to tell us more about the processes behind this subtle design discipline and what aspiring games makers need to know about collaboration in a crowd.



Persuasive collaboration means being prepared


Design teams share the goal of helping players understand their game without bombarding them with instructions and information that disrupts their experien


ce. How that’s accomplished, however, is a negotiation between designers.